3 Rookie Facebook Mistakes You’re Making
Facebook is a marketers dream.
It is the easiest way to transition from offline to online marketing without contemplating chucking your laptop from a tall building.
But like all dangerous weapons it’s power is ultimately in the hands of it’s beholder.
I still constantly see people making mistakes that scream:
“I DON’T KNOW WHAT I’M DOING”
It really isn’t that hard.
…Because chances are good you already are or know how to use it.
…It’s free to use.
…It’s where everyone you want to market to already is.
Facebook was the rainbow bridge I crossed that took me from offline mlm burn out to online marketing warrior princess.
At least that’s how I feel.
It’s the easiest way for most of us to transition our existing skills and multiply or leverage.
I simply started doing what I was doing offline with prospects on Facebook and before I knew it I had 2-3 people a month coming directly into my organization.
Now I don’t profess to be Facebook guru.
There are lot’s of people who leverage the monster to bring in thousands of leads and sales through paid advertising among other methods.
What I’m talking about is mastering the basics.
Which from my experience is the best place for most people to start.
You might think these mistakes are a joke but I assure you I see them daily.
So let me hit you with some knowledge.
The Facebook Busch League
1. The Jacked Up Profile
Whether you like it or not…
You’re being judged.
You do it too.
When someone sends you a friend request, comments on or likes your posts, or sends you a private message what’s one of the first things we all do?
That’s right. We stalk them!
Well not quite but almost.
We check their profile out.
We look at their pictures, their recent posts, their friends etc.
What are we looking for?
In short we want to see if they’re some sort of weirdy or potentially someone we actually want to know and let into our world in some small way.
Make sure the vibe your profile is puttin down is the same vibe you want your prospects pickin up.
Some quick tips:
- Make sure your profile picture shows YOUR FACE. Not someone else’s or god forbid some other random image.
- Edit your about me section and let people know what you’re about without barfing all over them. If you’re a proud rep of an mlm company that’s great but leave some mystery. You will find you get a lot more interaction from simply stating you are a Marketer, Entrepreneur or business person.
- Go through your albums and clean up any old photos you may be tagged in etc. People want to be in business with people who are fun but you hitting the beer bong might be pushing it.
2. The Post Spammer
Have you ever seen the reality TV show Big Brother and thought to yourself “My god these people are idiots/selfish/petty/etc.”?
When the camera is ALWAYS on you it captures everything.
The good and unfortunately the bad.
Whether you like it or not this is everyday life on Facebook.
The world is literally watching.
People are looking at what you are posting and how you comment with eyes that are naturally judging.
Are they a good person?
Do I share their opinions and values?
Is this someone I want to be associated with?
What value can they offer me?
This sort of voyeurism is human nature.
You can choose to ignore it at your own peril.
Now Im not saying you need to change who you are. People want to see the real authentic you.
Just be cognizant that people are watching and try to see things through your prospects eyes.
Alright, now that I got you feelin like a Kardashian let give you some tips:
- Don’t use Facebook as a platform to vent or be negative in any way. People are attracted to positive and repelled by negative. As tempting as it is sometimes you gotta resist the urge to air any dirty laundry.
- Blasting information, promotions, and links about your company non stop is annoying. People don’t want to be spammed by your offers constantly. You should have roughly 90% of your posts consist of value adding content, entertainment, or family/personal life/lifestyle posts and 10% marketing your products/services.
- Playing the role of teacher and value provider draws your audience in. It builds trust with them. It’s the difference between pulling people toward you vs pushing your information at everyone. The goal with your posts is to build trust and occasionally curiosity to have you prospects come to you.
3. The Private Message Cat Call
Not a day goes by where I don’t receive a private message from someone prospecting me for their business.
This is the 21st century version of cold calling.
Stop messaging people you don’t know and who don’t know you with a pitch.
When there is zero trust or relationship it is spam. Nothing more.
When you go for the jugular right off the bat people become defensive and downright pissed off.
Don’t get me wrong, it’s a method that can work.
But only when done properly.
Much like dating your prospects want to be courted a little.
You know, buy them flowers, hold the door open, take em out for a nice meal.
Prospecting someone on your first message is much like cat calling an attractive stranger you see on the street.
Take the extra time that so many won’t take to build a relationship first.
Facebook is such an amazing place for this because their profile gives you everything you need to initiate and carry on a friendly relationship from scratch.
Check it out:
- Start by liking and commenting on their posts. Get them used to seeing your name pop in their notifications here and there. Here and there does NOT mean EVERY post or posts from longer than 2 days ago. You don’t want to be THAT guy/gal.
- Take a bit to go through their about me section and profile and find some commonalities. Common interests you can naturally bring up in conversation. This does not mean messaging someone saying “Hey I see you like the book Think and Grow Rich check out this link”
- Private message someone after they posted something you enjoy or if they have liked or commented on one of your posts. This is when their warm, online, and likely open to talk.
- Over time you can steer the conversation where it needs to go and eventually ask them to watch your presentation (If you do this right they will ask you if they can watch it) but focus on building the relationship first.
Let’s take a moment of silence to recognize these Kryptonic Facebook mistakes and commit to never allow them compromise our Facebook marketing super powers again.
This is just scratching the surface of taming the Facebook beast but it’s a great start.
If you cruise through some of my other posts there’s plenty more where this came from.
Also feel free to connect with me on Facebook here.
Your Seacret Weapon,